News

Disclosure of endorsements

9 October 2012

As some of you might know, the FTC rules have recently been updated and, pursuant to the new provisions, the relationship between Nobel and you (our affiliates) needs to be clearly and conspicuously disclosed on all your sites that endorse us, since you receive compensation related to the endorsements.

1. What is considered an endorsement?

The FTC rules indicate that an endorsement is any message about a product that consumers are likely to believe reflects the opinions of a party other than the sponsoring advertiser and for which the endorser is being compensated.

2. What should I do?

Since Nobel pays you as an endorser, this fact must be clearly and conspicuously disclosed on your website. You need to make sure you include, on all your websites that endorse Nobel or Nobel's products, the following disclaimer: "The Company receives a small commission for any Nobel sales generated by this site."

3. What does "clear and conspicuous" mean?

Reasonably easy to read and understand. For example, a notice buried in a mailing is not clear or conspicuous. At the same time, the font should be readable in both size/type and color, and not be significantly smaller than the review/endorsement itself.

We will check with you in the next two weeks to see if your site(s) complies with the latest FTC regulations updates. Please confirm when you've updated your site or any place that you've contributed content that endorses Nobel in any way for review.

Our Affiliate Program Rules and Policies were also updated in order to reflect the latest changes in the FTC regulations. By continuing to participate in the program you automatically agree to the updated Affiliate Program Rules and Policies.
In you don't know for sure if this applies to you or have any questions please fell free to get in touch.

Thank you for your support!